The Ultimate List of Social Media Tools for Marketing Success

Social Media Management Tools

ToolDescription
HootsuiteA social media management platform that allows users to manage multiple social media accounts, schedule content, and monitor social media activity.
BufferA social media management tool that enables users to schedule and publish content across different social media channels.
Sprout SocialA social media management platform that enables businesses to engage with their audience, monitor their brand reputation, and analyze social media performance.
LaterA visual social media scheduler that allows users to plan, schedule, and publish content for Instagram, Twitter, Facebook, and Pinterest.
AgoraPulseA social media management platform that enables businesses to manage and schedule content, monitor social media conversations, and track social media analytics.
TweetDeckA social media dashboard that allows users to manage multiple Twitter accounts, monitor hashtags, and schedule tweets.
CoScheduleA marketing calendar tool that allows businesses to plan and schedule social media content, blog posts, and other marketing activities.
MeetEdgarA social media automation tool that recycles content by automatically reposting evergreen content.
Falcon.ioA social media management tool that enables businesses to manage social media accounts, publish content, and analyze social media performance.
Brand24A social media listening tool that allows businesses to monitor their brand reputation, track hashtags, and analyze social media data.

Social Media Analytics Tools

ToolDescription
BrandwatchA social listening and analytics tool that enables businesses to monitor their brand reputation and track social media conversations.
MentionA social listening and monitoring tool that allows businesses to track mentions of their brand across different social media channels.
DigimindA social listening and analytics platform that enables businesses to monitor brand reputation, track mentions, and analyze social media data.
NetBase QuidA social analytics platform that allows businesses to monitor brand reputation, track sentiment, and analyze social media data.
AwarioA social media monitoring tool that enables businesses to track mentions, monitor hashtags, and analyze social media data.
Google AnalyticsA web analytics tool that allows businesses to track website traffic and analyze user behavior.
Facebook InsightsA Facebook analytics tool that allows businesses to track engagement, reach, and page performance.
Twitter AnalyticsA Twitter analytics tool that allows businesses to track tweet performance, follower growth, and engagement.
Instagram InsightsAn Instagram analytics tool that allows businesses to track post performance, audience demographics, and engagement.
Pinterest AnalyticsA Pinterest analytics tool that allows businesses to track pin performance, audience demographics, and engagement.
LinkedIn AnalyticsA LinkedIn analytics tool that allows businesses to track page performance, audience demographics, and engagement.
YouTube AnalyticsA YouTube analytics tool that allows businesses to track video performance, audience demographics, and engagement.

Social Media Content Creation Tools

ToolDescription
CanvaA graphic design tool that allows users to create and design social media graphics, logos, and other visual content.
Pablo by BufferA social media image creation tool that allows users to create images for social media posts.
Adobe ExpressA graphic design tool that allows users to create visual content for social media, websites, and other marketing channels.
AnimotoA video creation tool that allows businesses to create and edit videos for social media and other marketing channels.
Lumen5A video creation tool that uses AI to create videos from existing blog posts and articles.
BiteableA video creation tool that allows businesses to create and edit videos for social media and other marketing channels.
GiphyA platform that allows users to create and share animated GIFs and stickers on social media.
UnsplashA stock photo website that provides free high-quality photos for use in social media and other marketing channels.
PixabayA stock photo website that provides free high-quality photos, illustrations, and videos for use in social media and other marketing channels.
VismeA graphic design tool that allows businesses to create infographics, presentations, and other visual content for social media and other marketing channels.
EasilA graphic design tool that allows businesses to create social media graphics, marketing materials, and other visual content.
Adobe Creative CloudA suite of creative tools that allows businesses to create visual content, including images, videos, and animations, for social media and other marketing channels.

Social Media Advertising Tools

ToolDescription
Facebook Ads ManagerA platform that allows businesses to create and manage Facebook ads, including audience targeting, ad placement, and ad optimization.
Google AdsA platform that allows businesses to create and manage search and display ads on Google, YouTube, and other Google partner sites.
LinkedIn AdsA platform that allows businesses to create and manage LinkedIn ads, including sponsored content, sponsored InMail, and display ads.
Twitter AdsA platform that allows businesses to create and manage Twitter ads, including promoted tweets, promoted accounts, and promoted trends.
Pinterest AdsA platform that allows businesses to create and manage Pinterest ads, including promoted pins, promoted video pins, and promoted app pins.
AdRollA platform that allows businesses to create and manage ads across multiple social media channels, including Facebook, Instagram, and Twitter.
Quora AdsA platform that allows businesses to create and manage ads on Quora, including sponsored questions and sponsored answers.
Reddit AdsA platform that allows businesses to create and manage ads on Reddit, including sponsored posts and sponsored comments.
TikTok AdsA platform that allows businesses to create and manage ads on TikTok, including in-feed video ads, brand takeovers, and hashtag challenges.
Snapchat AdsA platform that allows businesses to create and manage ads on Snapchat, including snap ads, sponsored lenses, and sponsored geofilters.

Influencer Marketing Tools

ToolDescription
Influencer.coA platform that connects businesses with influencers and helps manage influencer campaigns.
AspireIQAn influencer marketing platform that enables businesses to discover and collaborate with influencers, manage campaigns, and track results.
HYPRAn influencer marketing platform that allows businesses to discover and analyze influencers based on their audience demographics and engagement.
UpfluenceAn influencer marketing platform that allows businesses to discover and manage influencers, track performance, and analyze campaign results.
GrinAn influencer marketing platform that enables businesses to discover and collaborate with influencers, manage campaigns, and track ROI.
NeoReachAn influencer marketing platform that enables businesses to discover and connect with influencers, manage campaigns, and track ROI.
JuliusAn influencer marketing platform that allows businesses to discover and connect with influencers based on their interests and audience demographics.
TraackrAn influencer marketing platform that enables businesses to discover and manage influencers, track campaign performance, and measure ROI.
CreatorIQAn influencer marketing platform that allows businesses to discover and collaborate with influencers, manage campaigns, and track performance metrics.
OnalyticaAn influencer marketing platform that enables businesses to discover