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How Google Search Algorithms Work: An In-Depth Overview

Google’s search algorithms have undergone significant evolution in recent years, shifting from keyword-based rules to sophisticated systems powered by artificial intelligence and machine learning. In 2025, understanding how these systems work is critical for businesses seeking to gain online visibility, improve rankings, and deliver content that satisfies user intent.

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When AI “Hallucinates”

We’ve all been amazed by the incredible things AI can do – writing stories, answering complex
questions, even creating art. It feels like magic sometimes! But every now and then, you might
notice something a bit… off.

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