Meta overtakes google ad revenue 2026 marketing strategy
Something happened in the advertising world in 2026 that most people didn’t see coming, or at least didn’t see coming this fast. For the first time in digital history, Meta is projected to surpass Google in global net advertising revenues. According to eMarketer’s latest forecast, Meta will generate approximately $243.46 billion in worldwide ad revenue this year, edging past Google’s projected $239.54 billion. That’s a gap of nearly $4 billion, and it favors Meta.
